visual identity design
Illustrations
Alex Vareckova
Branding for Florentin Cafe in Vienna Neubau
Inspired by the lively Florentin district of Tel Aviv, the design brings Mediterranean warmth and a vibrant, relaxed energy to Vienna. It’s a sunny, welcoming space where cultures meet and summer feels perpetual.
The hand-drawn illustrations featuring the main ingridients and a costum made script-style font work together to reflect the café’s commitment to homemade quality and conveys a sense of care and authenticity. Also it invites staff to make it their own by using the playful, hand-drawn style for daily touches like menu boards and signage.
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